Nike Uses Secret Lab and Innovation to Fuel Turnaround
It’s been one year since Nike CEO Elliott Hill took the helm of the world’s largest sportswear company, with the one-time intern helping blunt a long-time sales slump. Bloomberg TV's Romaine Bostick sits down with three key players in Hill’s offensive strategy: Nike President Amy Montagne, Chief Innovation, Design & Product Officer Phil McCartney and Nike Chief Science Officer Matt Nurse. They speak at Nike's Headquarters in Beaverton, Oregon for a behind-the-scenes look at how the retailer is putting its best shoe forward once again. (Source: Bloomberg)
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